Herewith I show you a raw visual identity within all the steps given and the moves on and back in the process. Winanda enjoys being multidisciplinary. She usually gets bored, so she enjoys trying out new things and shifting to a new hobby or adventure after a period of time. That's why the smart way to create her brand is being she as the main and only logotype.
People call her Win and from that idea, we took the "wink" action as a resemblance of being someone not too serious and fun to work with. As well as the dynamic business as mentioned before.
Since the beginning, the color palette was defined and we move forward with the icon idea of her face, trying out new shapes and colors. Instead of only showing the final result, I wanted to openly share the design process I went through together with the client.
People call her Win and from that idea, we took the "wink" action as a resemblance of being someone not too serious and fun to work with. As well as the dynamic business as mentioned before.
Since the beginning, the color palette was defined and we move forward with the icon idea of her face, trying out new shapes and colors. Instead of only showing the final result, I wanted to openly share the design process I went through together with the client.
