Hope is a place where everyone feels welcome, regardless of their background or preferences, and the visual identity reflects this mission.
Hope's visual identity was designed with a fresh and bold composition to create a unique and eye-catching look. The colour palette was one of the client's requirements, so we had to stick to it. The final result brings positivity and joy to the environment and stands out in the village in which it is located.
Another key element of the visual identity is the use of curved shapes, a symbol of Hope's identity. These shapes are incorporated into the logo as well as the pattern used throughout the branding materials. They convey a feeling of warmth and friendliness, as well as a sense of unity and inclusivity.
